Patients-First Support Model

Comprehensive and integrated care programs to optimize the patient experience

We create customizable care programs to coordinate the therapeutic journey for patients, while also addressing the needs and requirements of caregivers, prescribers, pharmacists, payers and regulators.

In partnership with our clients, we create an optimal patient experience, designed to improve speed to therapy and overcome clinical concerns.

Accelerate Speed to Therapy
UBC's Access Services help patients overcome financial and administrative obstacles. This includes a comprehensive suite of Connected Health services such as electronic enrollment, electronic benefits verification and electronic prior authorization services, as well as support for co-pay, patient assistance programs and starter/bridge programs.

Educate & Empower
Our qualified clinical educators work closely with clients and patients to deliver comprehensive adherence and education programs. Powered by UBC Pathways® Engage, your patients create meaningful relationships with your brand through our services.

Care Coordination
By coordinating exceptional and compassionate care, UBC partners with patients throughout their healthcare journey, regardless of setting or need, to eliminate barriers to care.

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Cell & Gene

A fully integrated, support model for cell and gene therapy patients to achieve optimal outcomes

UBC Pathways® On-Ramp

Highly integrated cell and gene therapy platform to coordinate all activities associated with a personalized treatment plan. From patients and providers to manufacturers and labs, the integrated platform provides actionable insights that enable a seamless care delivery experience across the entire team.

  • Access - explore coverage, benefits and patient eligibility
  • Diagnostics - schedule and track patients' lab samples and results
  • Engagement - engage with patients to educate them on plan expectations
  • Outcomes - track and monitor how patients are responding to therapies

Simplifying the complex | How our cell & gene therapy support program provided life-changing access to treatment

Our client's product is a life-changing therapy for patients. However, it comes with a very high cost. Given the complexities of product acquisition, shipping and product administration, close consideration must be made regarding high-touch coordination and appropriate wrap-around services required by the patient, such as:

  • Pre-treatment lab tests to confirm diagnosis
  • Travel, food and lodging support to reach the treatment location
  • Financial assistance for qualified patients

Patient Engagement

Create meaningful relationships with your patients to help them overcome barriers to therapy through UBC Pathways® Engage - our next generation of intelligent mobile messaging

Meet Linda, our UBC virtual assistant, who works in conjunction with case managers to keep your patients and providers informed and engaged throughout the therapeutic journey. She provides real-time, intelligent messaging to enhance activities that traditionally occur telephonically in a patient support hub.

Through automated conversation journeys tailored to your program needs, UBC Pathways® Engage enables you to deliver more effective patient support and critical care updates via a patient's mobile device.

See Linda Live in Action






Evidence & Outcomes

Leverage your patient support program to create evidence for payer and regulatory requirements

As the payer market shifts to value-based contracts for specialized rare disease treatments, count on UBC, your trusted partner to navigate the delicate balance of patient, payer and provider access. By combining insights from your patient support program with third-party claims data and/or patient-reported outcomes (PRO), generate a comprehensive data set to support payer and regulatory requirements.

Our Proven Process


consent from patients in the hub to join appropriate registries


a PRO data collection solution to the patient from the hub


and link patient records to Payer data via third-party private data platforms


data through UBC's existing preferred partnerships or other third-party data aggregators and platforms


patients are following protocol of the PRO data collection, conducting ongoing adherence and education through case coordinators


appropriate outcome records to support payer (i.e. value based payment models) or regulatory (post market launch commitments)

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